Our Experience
The Switchboard Network
Switchboard is a boutique communications consultancy that helps commercial real estate and city-building organizations sharpen their message, strengthen their reputation, and connect with the people who matter most to their business.
We operate at the centre of Canada’s real estate ecosystem, connecting organizations, people and leaders with the ideas, conversations and stakeholders that shape what gets purchased, sold and built.
Deep industry experience and expertise
Riva Finkelstein, Founder and Principal, brings more than 16 years of experience working across Canada’s commercial real estate ecosystem, building brands and reputations, from condo launches and financing deals, to city-building conversations that shape entire neighbourhoods.
Our Expertise
What Sets Us Apart
Industry knowledge. Meaningful relationships. Communications that move business forward.
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Deep commercial real estate knowledge paired with strategic communications, brand storytelling and reputation management expertise. We speak the language of your business and your clients, so there is no learning curve. That means sharper messaging from day one and less time spent explaining the basics.
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Connected to the people shaping Canada’s built environment. Our relationships span media, industry associations and forums, service providers, advocates and decision makers. That network helps us keep a pulse on market conversations and shifts, and getting in front of the right people at the right moments with the right messages.
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We start by understanding your business, your position in the market and the conversations that matter, before moving to tactics. That insight becomes a unifying framework that anchors every communication and PR activity, so everything you put out works toward the same goals.
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Responsive, thoughtful execution grounded in market context and our clients’ business objectives. As a boutique team, we move quickly and adapt as markets and priorities shift. You get the focus and agility of a small team, backed by the judgment of seasoned practitioners.
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Every engagement is led directly by Riva, from strategy through execution. Clients get senior judgment and hands-on attention at every stage, not a hand-off to a junior account team. That means faster decisions, fewer layers and work that reflects a deep understanding of your business.
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Your communications strategy must be tied to the outcomes that matter to your business. We track what moves the needle, from content messaging and engagements to media coverage, competitor benchmarking and share of voice to inbound leads and new client wins. Tracking this progress shows you exactly how our work supports your business and reputation objectives.