At the Centre of Real Estate Conversations

Where people, information and conversations come together.

About Switchboard

Who We Are

Switchboard Strategic Communications is a boutique consultancy operating in the centre of Canada’s commercial real estate ecosystem.

We work alongside real estate developers, asset owners and investors, and a range of building industry partners, including capital lenders, development advisory firms, sustainability leaders, and mission-driven organizations.

Switchboard combines communications and marketing expertise with deep sector insights to help clients sharpen their messaging and shape stories and narratives that build credibility with their audiences and drive meaningful impact for their business.

16+

Years in Canada’s commercial real estate

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Switchboard Founder and Principal

Riva Finkelstein

Strategist · Connector · Insider · Industry Voice

Journalism-trained with strong media relationships, Riva is known for translating complex real estate and city-building issues into compelling narratives.

Riva brings more than 16 years of experience across Canada’s commercial real estate ecosystem, spanning communications, marketing and business development. Her narratives resonate with media, investors, developers and broader stakeholders.

She has held both agency and in-house roles and works with multifamily developers, asset owners, institutional investors, architecture and planning firms, development advisors, placemaking specialists, mission-driven affordable housing organizations and sustainability leaders.